Medium: Adobe Illustrator

Primavera Brewing Co. is an upcoming puerto rican brewery that wanted their logo to portray a clean, and elegant product identity, while revealing to consumers their ideals about organic and natural ingredients for their product.

Color information, preliminary font diagram and bottle cap logo alternative.

Early versions of the fern worked using Adobe Illustrator

My role with the Primavera Brewing Co. was to design a logo that would serve as the main image for the company, which could later be adapted into stationary, vehicle & packaging labeling, and the diverse products the brewery produces. As the logo evolved with client revisions, the "stamp" look-and-feel changed in order to include wood detailing and the appearance of a barrel.

Primavera Logo. Final Version done with Adobe Illustrator.

Preliminary version of the logo for client review. Color alternatives and size comparison for readability in bottle, bottle caps and stationary.